Guides / Billable utilization for agencies
Billable utilization for agencies
Capacity planning, billable targets and the monthly reports that keep creative agencies profitable.
Healthy creative agencies target 65–75% billable utilization.
Capacity planning starts from contracted weekly hours and subtracts time-off, training and internal work.
Run the Monday utilization report every week. Fix outliers within 48 hours or the month is already lost.